Lettie Stoykova
Banbury’s Permanent Makeup
Expert
Hi, I’d like to introduce myself…
I’m Lettie Stoykova,
I am a permanent makeup artist, an empath, and someone who truly cares about people. I feel deeply, I listen carefully, and I believe trust is everything when someone chooses to let me work on their face. I am kind and caring, but also very detail-focused and particular, because I believe permanent makeup should be done properly, with thought, skill, and respect.
I trained at PMTA, under Katy Jobbins.
PMTA is one of the best academies in the world, under the multi-award-winning Katy Jobbins, and I am proud to have learned from someone whose standards I deeply admire. Every award I have entered or been nominated for has taken me to the finals or won, which reflects how seriously I take my craft.
My approach is simple:
If something is worth doing, it is worth doing properly. I believe in being completely honest during consultations, and if something is not right for you, or if it goes against my professional judgement, I will tell you. I have declined services many times when I felt the result would not benefit the client in the long term, or when someone asked for something that would look unnatural over time. I specialise in natural-looking permanent makeup only, because I want my work to enhance your features beautifully and age well.
I am deeply committed to quality, long-term results, and ethical practice.
I spend a lot of time researching, learning, and understanding the products and techniques I use, because I want every treatment to be as safe, considered, and lasting as possible. I do not believe in following trends just because they are popular online. I believe in doing what is right for the client, not just what looks impressive for a moment.
My journey into PMU began during Covid.
I decided to invest in training even though I had never experienced permanent makeup before. The first moment I held the PMU machine, I knew this was something special. This was in 2020, and I still feel the same passion every time I work. I love that PMU can give someone confidence, especially women going through or recovering from difficult times, including cancer treatments, Alopecia, and many others. Those moments, when someone looks in the mirror and sees themselves differently, mean everything to me.
I came to the UK in 2014,
with my suitcase and my five-year-old daughter to join my husband, who had arrived a few years earlier. Since then, I have built a life here that I am truly proud of. I am happily married, I have one daughter, and I love dogs, travelling, good food, and learning from people with interesting stories.
I also believe that…
Real confidence comes from feeling safe, understood, and respected. That is why I take consultations seriously. If I do not feel confident that I can give you the result you want, I will tell you honestly. My job is not just to do PMU – it is to guide you, protect your face, and help you make the right decision for you.
My goal is simple: to help you feel more confident in your skin with beautiful, natural, long-lasting results.
If you are looking for someone honest, experienced, and fully committed to quality, I would love to meet you.
Book your consultation now to discuss your options.
With love,
Lettie Stoykova xxx
My Awards & Recognition
I’m proud to share the recognition Banbury Permanent Makeup has earned over the years. Every award and finalist placement reflects the care, skill, and honesty I bring to every single client.
2025
- Micro Business Award – Winner – Cherwell Business Awards 2025
- SPMU Artist of the Year – Finalist – UK Hair and Beauty Awards (Cherwell/Banbury)
- UK Top 100 Winner, SPMU Artist of the Year – HBA Final 2025
2024
- SPMU Artist of the Year – Finalist – UK Hair and Beauty Awards (Cherwell/Banbury)
- Highly Recommended Award, VIP Club — UK Hair and Beauty Awards
2023
- Best for Brows – Finalist & District Top 10 – UK Hair and Beauty Awards (Cherwell/Banbury)
- SPMU Artist of the Year – Finalist & District Top 10 – UK Hair and Beauty Awards (Cherwell/Banbury)
- Best New Talent – Finalist & District Top 10 – UK Hair and Beauty Awards (Cherwell/Banbury)
- Most Trusted Permanent Make-Up Specialists 2023, South East England – Winner – LUXlife Health, Beauty & Wellness Awards
- Shortlisted for a national award, featured in The Guardian
2022
- Retail Award – Finalist – Cherwell Business Awards, sponsored by Bicester Village
Approved & Certified
- HBA Approved – qualifications, insurance, and standards officially verified
A Closer Look at My Training
Here is just a brief overview of the in-depth knowledge required to perform permanent makeup at a very high level.
Medical Knowledge
- Dermatology
- Medical Conditions
- Changes In The Skin
- Contra-indications
- Allergy Testing
- Skin Tone & Fitzpatrick Skin Typing
- Consultations, Medical History, & Aftercare
- Infection Control & Cross-Contamination Prevention: Anatomy of the Face
Colour Science & Correction
- Colour Theory, Permanent Makeup Pigments and Colour Mixing
- The Study of 21 Pigments
- Advanced Colour Correction
- Skin Undertones and Pigment Selection
- Pigment Fading, Ageing and Longevity
- Correcting Cool, Warm, and Uneven Tones
- LI-FT Certified – Advanced Ink Lightening for Corrective Permanent Makeup
Technical Training
- Needle Configurations
- Machine Management & Sterilisation
- 7 Advanced Needling Techniques
- Pigmenting Guidelines for Brows, Eyes, Lips
- Total Symmetry, Convex & Concave Faces
- Pre-Drawing & Measuring Eyebrows, Lips & Eyes
- Natural Hair Simulation, Powdered Effect & Combination Effect Eyebrows
- Lip Liner, Natural Lip Blush & Full Lip Colour
- Eyelash Enhancement, Safe & Simple Eyeliner Designs
- Trained in Microblading Technique
- Skin Healing, Regeneration and Long-Term Pigment Behaviour
Specialist Training
I’ve had specialist training in corrective treatments, allowing me to help clients who have had permanent makeup done elsewhere with results they’re unhappy with – whether that’s uneven shape, faded patchiness, or colour that has changed unexpectedly over time.
I am also LI-FT certified in advanced ink lightening, a specialist technique used to safely lighten or remove old, unwanted, or poorly executed permanent makeup before new work begins. This means I can help clients who previously believed their only option was painful and expensive laser removal.
If you’re unhappy with previous permanent makeup, a consultation with me will give you an honest assessment of your options – whether that’s correction, lightening, or a fresh start.
Safe, Vegan & Cruelty-Free Pigments — Always
Safe, Vegan & Cruelty-Free
The pigments I use are a premium line developed specifically for cosmetic tattooing – designed by artists, for artists. They’re ultra-concentrated and carefully formulated to suit a wide range of skin and hair tones, removing the guesswork that comes with mixing colours by eye
Covers Old Permanent Makeup
Their concentrated formula means I can place a true target colour over old, faded permanent makeup – useful for clients seeking correction or a refresh.
Long-Lasting Colour Retention
You get a strong, even result after the first treatment when paired with proper technique and aftercare – exactly what’s needed before your follow-up colour boost.
Predictable, Honest Ageing
This is something I care about deeply. These pigments don’t shift to unexpected greys, greens, oranges, or purples as they age – they simply soften and lighten gracefully over time, ready for your colour refresh.
Sterile, Vegan & Cruelty-Free
Every pigment is gamma-ray sterilised, 100% vegan, and never tested on animals. The full ingredient list is available in the MSDS – just ask if you’d like to see it.
Your Treatment Journey
Your Consultation
Consultations are an essential part of every treatment. They give me the chance to properly understand you – what you want, why you’re considering permanent makeup, and what your expectations are. Most importantly, it’s where we explore the shape and colour that will suit you, so the end result feels completely natural and exactly right.
What to Expect
Your consultation is just as much for you as it is for me. It’s your opportunity to ask any questions, get to know me, and feel completely at ease before your treatment. Together we’ll discuss the styles, shapes, and colours you like, alongside what will genuinely suit your face, skin tone, and features.
Why Consultations Are Required
A consultation is required for all new clients and must take place at least 24 hours before any treatment. This allows time for your patch test, ensuring you have no sensitivity to the products being used.
Your Two-Session Process
Most treatments are completed over two sessions. Immediately after your first session, your permanent makeup will appear noticeably darker and bolder for several days – this is completely normal. Over the following weeks, the colour will soften significantly, settling into a natural, soft finish.
A touch-up session is then required, typically booked around 6 weeks after your first treatment, within a window of 6 to 12 weeks. This appointment allows me to even out any patchiness and perfect your results. In some cases, a client may want the colour deepened or the shape adjusted slightly – this can be arranged following a further consultation.
Please book your touch-up appointment within this 6 to 12-week window. If this window is missed, a fee will apply.
Your Patch Test
A patch test is mandatory for every new client and is carried out at least 24 hours before your treatment, during your consultation at my Banbury town centre clinic.
Here’s exactly what happens:
I mix a small amount of the actual products that will be used in your treatment. Your skin is thoroughly sanitised, and a tiny prick is made using a diabetic lancet to gently open the skin. The product mixture is then applied directly over this small area.
Reactions to these products are extremely rare, but a patch test exists to protect that rare one-in-a-million client who may be sensitive to an ingredient. Your safety always comes first, which is why this step is never skipped, regardless of how many times you may have had permanent makeup before.
During your Procedure
The day before your treatment, you’ll receive your consent forms by email to fill in from home, so on the day, we can focus entirely on you.
When you arrive, I’ll take a ‘before’ photo, then map your new shape directly onto your skin, measuring and adjusting until it suits your face perfectly. We’ll confirm your colour together, and nothing begins until you’re completely happy with both.
I work closely with you throughout the entire treatment, checking in regularly for your input rather than working alone and revealing the result only at the end. Once there’s something to show you, I will – the mirror is handed over to you many times during the process, not just once it’s finished.
For your comfort, a soothing topical cream is applied throughout the treatment. If you’re worried these treatments are painful, rest assured – they’re not. My technique is gentle and forgiving on the skin, and most clients describe the experience as surprisingly relaxing, far removed from the painful ordeal people often imagine. In fact, many of my clients fall asleep during their treatment – and honestly, I love it, because it means they’re completely at ease.
Treatment time depends on the style you’ve chosen and how your skin responds. Once we’re finished, I’ll apply aftercare cream to soothe the area and take an ‘after’ photo, so you can see your transformation.
Please note that for safety reasons, under-18s are not permitted in the treatment room during a procedure, as needles are involved, and we want to avoid any risk to your child, yourself, or me.
Healing & Aftercare
Your results depend as much on healing as on the treatment itself, so I’ll talk you through your aftercare on the day and send you home with everything you need.
For the first few days, the area will look darker and bolder than your final result, and may feel slightly tight or itchy. Light flaking or small scabs are completely normal – let them come away on their own, as picking or rubbing pulls the pigment out.
Apply your aftercare cream as instructed, keep the area clean and dry, and avoid makeup, swimming, saunas, heavy sweating, and direct sun until you’ve healed.
As your skin settles, the colour can look patchy or lighter than expected. This is normal – it develops over the following weeks, and anything that needs perfecting is done at your touch-up appointment.
To keep your results looking fresh, a colour boost is recommended every 12 to 18 months, depending on your skin type and lifestyle.
Lettie Stoykova
Banbury’s Permanent Makeup Expert
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